Rachel Saunders is consumer insights and cultural intelligence leader with 15+ years of experience helping the world's leading brands and agencies decode the cultural landscape, generating research-backed insights that drive business impact.

Throughout her career at Creative Artists Agency, Cassandra, We’re Magnetic and Futureproof Ventures, her work has helped clients like AB InBev, Airbnb, Amazon, Amex, Disney, General Mills, LVMH, Klarna, Meta, Netflix, Nike, Nordstrom, Samsung, Snapchat and Universal Music Group conquer new markets, build brand loyalty, and create award-winning partnerships and experiences.

Her research findings and insights have been featured in AdAge, Adweek, Business Insider, Campaign, CNBC, The Drum, Event Marketer, The New York Times, PBS, Vogue, The Wall Street Journal and The Washington Post. Her speaking engagements include Advertising Week, Fast Company Innovation Festival, The Future of Design, The Future of Luxury and SXSW.